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17 September, 2007 09:31
Warid Telecom Bangladesh became the country's fifth operator when it launched commercial service in May 2007, aiming for 1100 base stations in operation, coverage of 70 per cent of the country's population, and five million subscribers - all by the end of the year.
The new operator is working to a blueprint established by its sister company in Pakistan, which had launched some 24 months earlier, offering European standards of quality at a cost to phone users that matches or even undercuts the competition.
The business plan includes quickly building a strong revenue stream from text, and using text to attract customers away from rival networks while simultaneously growing the market. Warid's technical team - almost entirely recruited from major European networks - knew that SMSC technology would not support the achievement of those goals. They opted to roll out a messaging infrastructure based around Intelligent SMS Routing (ISR) provided by Telsis.
Featuring centrally controlled and distributed edge-of-network intelligent routers, ISR is cheaper to deploy, far less expensive to operate and easier to scale up as demand increases. But it is also much more powerful. It carries out instant direct delivery of messages with a throughput that can equal the radio bandwidth of a network. At the same time in-built programmable intelligence supports new types of text-based services.
The Warid Bangladesh messaging system was deployed as part of a total network design and build contract awarded to Ericsson, Telsis' global distribution partner for ISR. Tightly integrated with the service layer, and Ericsson's Diameter billing system, the system lets Warid promote text with confidence.
At the launch of service in May, CEO Muneer Farooqui showed just how serious Warid is about achieving success in Bangladesh, and how critical the operator thinks is the role to be played in that success by text messaging. "We aim to become a major player in the Bangladesh cellular industry and to grow the market at the same time," he said. "We will do it by offering a new level of reliability and performance and the Telsis ISR text messaging system is a key element in our plan."
www.telsis.com
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Telsis/Warid Bangladesh
With the exception of a handful of city-states, Bangladesh is the most densely populated country on the planet. Some 140 million people are crammed into a landmass slightly larger than Greece. And yet Bangladesh, like its near neighbours India and Pakistan, is one of the most dynamic and hotly contested mobile telecommunications markets in the world. Some 25 million people have mobile phones today and by 2009 the figure is expected to have doubled.Warid Telecom Bangladesh became the country's fifth operator when it launched commercial service in May 2007, aiming for 1100 base stations in operation, coverage of 70 per cent of the country's population, and five million subscribers - all by the end of the year.
The new operator is working to a blueprint established by its sister company in Pakistan, which had launched some 24 months earlier, offering European standards of quality at a cost to phone users that matches or even undercuts the competition.
The business plan includes quickly building a strong revenue stream from text, and using text to attract customers away from rival networks while simultaneously growing the market. Warid's technical team - almost entirely recruited from major European networks - knew that SMSC technology would not support the achievement of those goals. They opted to roll out a messaging infrastructure based around Intelligent SMS Routing (ISR) provided by Telsis.
Featuring centrally controlled and distributed edge-of-network intelligent routers, ISR is cheaper to deploy, far less expensive to operate and easier to scale up as demand increases. But it is also much more powerful. It carries out instant direct delivery of messages with a throughput that can equal the radio bandwidth of a network. At the same time in-built programmable intelligence supports new types of text-based services.
The Warid Bangladesh messaging system was deployed as part of a total network design and build contract awarded to Ericsson, Telsis' global distribution partner for ISR. Tightly integrated with the service layer, and Ericsson's Diameter billing system, the system lets Warid promote text with confidence.
At the launch of service in May, CEO Muneer Farooqui showed just how serious Warid is about achieving success in Bangladesh, and how critical the operator thinks is the role to be played in that success by text messaging. "We aim to become a major player in the Bangladesh cellular industry and to grow the market at the same time," he said. "We will do it by offering a new level of reliability and performance and the Telsis ISR text messaging system is a key element in our plan."
www.telsis.com
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