17 September, 2007 09:39
More than 80 operators worldwide have chosen Airwide’s tiered Fusion architecture because it provides a reliable and scalable solution upon which they can grow popular and lucrative text messaging services. To handle rapid and prolonged growth and capitalise on the revenue opportunities in SMS, these operators are deploying key mobile messaging infrastructure components that allow them to add capacity as needed, in a highly scalable manner, while leveraging the infrastructure that has already been put in place. For example, messaging routers, gateways and storage can be added as needed, without having to purchase additional SMSCs just to add capacity.
Customer loyalty means everything in the competitive mobile messaging market. Over 80 operators worldwide rely on Airwide’s mobile messaging infrastructure to ensure subscriber loyalty by reliably delivering the messaging capabilities their customers demand every day.
www.airwidesolutions.com
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Airwide
Mobile operators worldwide are experiencing tremendous growth but are also enduring many of the challenges associated with it. To meet the demand and overcome the obstacles, many are investing millions of dollars in their network infrastructure to improve call quality and expand capacity for data services. For most operators text messaging volume is causing their infrastructure to burst at the seams. In fact, worldwide SMS traffic was up year-on-year by around 50 per cent to more than 620 billion messages in 1Q07 according to Informa’s World Cellular Data Metrics Service. Continuing to dispel the concern that SMS revenues would decline, SMS revenues were up 23 per cent over the same period, helping total data revenues to reach US$34.3 billion in the quarter, the highest ever. Unlimited text messaging services and other attractive packages have fuelled the spike, having become widely popular among young adults, teens and their parents. This growth trend isn’t likely to stop — industry research firm Gartner predicts that the number of text messages sent annually worldwide will rise from 936 billion in 2005 to trillions in 2010. However, sustaining this growth rate is no easy task and requires a mobile messaging infrastructure that can easily scale to meet increasing demand without costing a fortune. Many legacy systems for managing the high volume of text messages do not provide the flexibility or capacity needed to accommodate the significant increase in demand from subscribers.More than 80 operators worldwide have chosen Airwide’s tiered Fusion architecture because it provides a reliable and scalable solution upon which they can grow popular and lucrative text messaging services. To handle rapid and prolonged growth and capitalise on the revenue opportunities in SMS, these operators are deploying key mobile messaging infrastructure components that allow them to add capacity as needed, in a highly scalable manner, while leveraging the infrastructure that has already been put in place. For example, messaging routers, gateways and storage can be added as needed, without having to purchase additional SMSCs just to add capacity.
Customer loyalty means everything in the competitive mobile messaging market. Over 80 operators worldwide rely on Airwide’s mobile messaging infrastructure to ensure subscriber loyalty by reliably delivering the messaging capabilities their customers demand every day.
www.airwidesolutions.com
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