CMO of the Year videos: Introducing a hunter instinct and storytelling

Marketing

Introducing a hunter instinct and the art of storytelling were two topics that Chief Marketing Officers were keen to talk about at European Communications’ CMO of the Year award 2016.

The CMOs of DNA, Sunrise, Telekom Slovenia and vipnet discussed a range of subjects at the event, which was won by Vasyl Latsanych of MTS.

Renko Jelaca, CMO of Telekom Slovenia, explained why he recently joined the telecoms industry and why he wants to introduce “a hunter instinct” into his sales and marketing teams.

At DNA in Finland, Paula Miettinen is CMO of the operator’s enterprise business unit.

She discussed why she is using storytelling to win the attention of business customers and get into a dialogue with them.

In Switzerland, Timm Degenhardt is Chief Consumer Officer at Sunrise.

He explained how marketing drives what he does and why improving the customer journey is top of his to do list.

Finally, Ivana Markovic, CMO of vipnet, Telekom Austria’s opco in Croatia, talked about why the simplifying the product portfolio and digitalising processes are two key challenges as she looks to improve customer experience.

More Features

How Telefónica is rebuilding its network around customer experience How Telefónica is rebuilding its network around customer experience Telefónica has revealed its new artificial intelligence-based approach to customer service is a way of moving beyond traditional KPIs to better reflect user experience. More detail
Orange builds on telecoms presence with new ‘user-centric’ services Orange builds on telecoms presence with new ‘user-centric’ services Orange CEO Stéphane Richard took to the stage at yesterday's Hello show to try and underline more than ever that the telco was looking beyond telecoms in its ambition to provide services as a digital,... More detail
Q&A: ngena Managing Director Marcus Hacke Q&A: ngena Managing Director Marcus Hacke The Next Generation Enterprise Network Alliance (ngena) – founded by CenturyLink, Deutsche Telekom, Reliance Jio and SK Telecom – launched at Mobile World Congress 2016. Managing Director Marcus H... More detail
Q&A: Telefónica Chief Data Officer Chema Alonso Q&A: Telefónica Chief Data Officer Chema Alonso Chema Alonso discusses Aura, a digital assistant that uses cognitive intelligence it has developed with Microsoft, that Telefónica unveiled at Mobile World Congress More detail
    

@eurocomms

Other Categories in Features