By Sham Careem, co-founder and CCO of mobile portal solutions company Momac

Operators see app stores primarily as one of three distant, nice-to-have but non-essential assets: simple self-care channels, WiFi hotspot finders or TV services. Instead, they should be looking at them as a powerful conduit through which to deliver a personalised and sticky customer relationship management tool.

By Kieran Kilmartin, EMEA marketing director at Pitney Bowes Business Insight

The telecommunications industry is well-versed in offering customers highly differentiated product packages in a saturated and fiercely competitive market. Yet very few currently possess the single view of the customer that is necessary to ensure investment into individual users is kept at appropriate levels.



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