Verizon launched Exponent in February, promising to offer other operators a range of software and internet platforms. Exponent VP Brian Higgins gives us the lowdown on the new company
Eurocomms.com: What is Verizon’s rationale for creating Exponent?
Brian Higgins: Like most communications service providers, Verizon sought to address OTT and other industry trends and grow revenue through investing in key emerging technology areas.
The available “buy” options did not meet our specific needs and were not scalable to our size.
However, once we built these platforms ourselves, we were getting requests from many service providers curious to know if there was an alternative to building it yourself - a more nimble and faster to deploy option.
That was the impetus behind why we decided to build Exponent and deliver software-based options for other services providers to deploy their own platforms.
Exponent’s offering spans a wide range of technology areas – big data, AI, IoT, cloud, plus internet and media services. Are you taking on too much, too soon?
We carefully chose the areas for which we built platforms to address the challenges we were facing.
Today, we use many of the Exponent platforms within Verizon’s own architecture, a real world environment with scale.
CSPs who become Exponent’s customers can determine which areas are most important to them and can choose which of our platforms will help them reach their goals more quickly and with significantly less capital investment than if they were to build their own solutions.
Why should operators trust you more than other providers offering equivalent services?
Exponent’s solutions were developed specifically for carriers, so operators can feel confident that our solutions will meet their needs.
In order to compete, carriers need to get solutions up and running quickly.
Exponent enables carriers to leverage our experience and not have to manage long development cycles, burning capital along the way and missing the opportunity for revenue growth now.
While other companies may offer point solutions, Exponent uniquely offers both end-to-end platform opportunities and modular point solutions that can be expanded for use cases.
Verizon has invested significantly in acquisitions in recent times. Was the plan always to leverage these technologies for carriers?
Verizon has had a consistent strategy for acquisitions – to drive network superiority and coverage, develop platforms aligning to the network and to provide innovative applications using those platforms.
Exponent is one way that we are leveraging the power of our platforms to provide solutions for the global carrier community and grow revenue for Verizon.
What were the biggest challenges you faced in bringing Exponent to market?
Exponent is basically a start-up within a Fortune 15 company, so our team needed to execute with agility and speed that is not expected from a big enterprise.
We went from business case to launch in seven months, showcasing our capabilities at Mobile World Congress to hit the ground running.
The fast pace is both a challenge and an opportunity.
At the core, rapid technology adoption and deployment (leveraging the benefit of the Verizon experience) is the key capability that we deliver to our customers.
Does Exponent plan to work with other partners to deliver services?
We will always seek the best solutions and will collaborate with others to achieve our goals as needed.
Our platform was designed with a high degree of interoperability, so we and our customers can incorporate other technologies and products where it makes sense to do so.
What are Exponent’s goals over the next 12 months?
Our mission statement says: “Exponent helps the carrier community capitalize on new and emerging revenue opportunities, through revolutionary technology.”
We will continue to bring innovation to this space so that we are all successful together.