How telecoms can become pro-active in managing customer experience with integrated BSS/OSS analytics

Constantly growing competition on the telecommunications market forces communication service providers (CSPs) to fight to improve their competitive position, and customer experience is one of the main battlefields. Mobile applications provided by companies such as Facebook, Uber or Spotify are light, easy to use and force the customer to interact constantly with the service provider. Compared to them, an SMS sent by a CSP when its subscribers are crossing international borders seems to be quite modest. But telecoms companies are well positioned too!

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