BT reveals pricing for Europe’s first 4K TV channel

BT has revealed how much it will charge consumers for its new 4K TV channel, BT Sport Ultra HD.

The channel, which launches next month with the FA Community Shield match between Chelsea and Arsenal, will cost £15 a month as part of a new Entertainment Ultra HD tariff.

The package includes a 1TB Ultra HD YouView+ set top box, for which an additional, one-off £44 installation fee is applied.

With customers also requiring a 4K-ready TV, BT is also offering a voucher worth up to £500 off an LG 4K UHD TV.

The UK-based operator announced plans to launch the new channel, Europe’s first 4K station, last month, as part of a wider shake-up of its sports offering.

[Read more: BT returns fire with appeal to Ofcom over Sky’s pay TV dominance]

Pay TV providers are looking to new types of content and technologies as they battle to keep hold of consumers amid competition from cheaper OTT services.

Earlier this year, France’s Free unveiled a 4K-ready set top box that runs Android TV.

[Read more: Pay TV operators "must embrace OTT video, update set-top boxes"]

Delia Bushell (pictured), managing director of BT TV and BT Sport, said: “BT Sport Ultra HD is the next step in high definition TV and provides a truly cinematic viewing experience and is available only on BT TV.

The picture quality is absolutely amazing – it’s four times the detail of today’s high definition TV.”

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