Swisscom has teamed up with DOCOMO Digital to offer retailers of physical goods and services a direct carrier billing payment option for consumers.
The new service, Swisscom Direct Carrier Billing or Easypay, includes “one-click-to-buy” technology thanks to DOCOMO Digital’s technical financing platform.
Austrian retailer MediaShop Group has already signed up to use the service.
Its CFO Philipp Nachbaur said direct carrier billing has “the potential to become a significant payment method in the ecommerce sector”.
DOCOMO Digital officially launched at Mobile World Congress last month.
It is urging telcos to work together on delivering “basic” services in a bid to offer scale to retailers and a uniform service for consumers.
It has, for example, pushed Movistar, Orange and Vodafone to work together on delivering a solution for a bus company in Spain.
The Swiss project concerns only Swisscom, however.
The operator’s Head of Sales, Mobile Services ＆ M2M/IoT, Gerhard Schedler said: “We believe that by working with the right partners, like DOCOMO Digital, all telcos can help to improve the way consumers buy digital and physical goods online.
“Direct carrier billing, as part of operators’ payment methods, is set to be a disruptor in the digital ecommerce and we fully support this initiative.”
Fernando González Mesones, COO of DOCOMO Digital Financial Services, added: “Until now direct carrier billing hasn’t really produced an effective way to purchase physical goods on mobile, so we are excited to partner with Swisscom to introduce this innovation.
“We expect this proof of concept to drive alignment in other markets for similar solutions that benefit end users, merchants and mobile operators.”