Lycamobile unveils new m-payment, OTT messaging, TV services

Lycamobile

MVNO Lycamobile has launched three new services as it bids to become what its Chairman described as a “full service multimedia platform”.

The company has offered traditional telephony services to ethnic and expatriate communities since 2006 but is now looking to expand its offering.

Lycaremit is an online money transfer service that covers over 50 countries.

Beneficiaries are able to collect money via banks, cash collection services or mobile wallet, depending on the country.

A new Lycachat app enables customers to send messages, share pictures and videos, and make voice calls.

Meanwhile, LycaTV will offer over 450 channels on-demand in 20 languages, which the company claimed made it the biggest platform for primarily ethnic-focused TV and movies in the world.

Rival Lebara launched a similar service last year and has since unveiled a tie-up with insurance group Allianz to offer a medical service to customers.

The news follows research released earlier this month, which forecast that MVNOs are no longer set to differentiate their offerings based on price.

Lyca Group Chairman Subaskaran Allirajah said: “We’ve built our business over the past decade by providing vital services to primarily ethnic communities across Europe, from mobile calls and data to financial services and travel bookings.

"The business continues to grow by responding to the needs all consumers who have family, friends and loved ones across the globe. We launch three new services today, broadening our offering and demonstrating our vision to be a truly full service multi-media platform.”

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