TalkTalk returns to “challenger roots” with revamped tariffs

TalkTalk

TalkTalk has made a number of changes to its tariff structure as it looks to regain the trust of consumers.

A year after it suffered a cyber attack that saw 95,000 customers head to rivals, the UK-based operator has unveiled what it said was a “radically simpler range” of price plans.

It promised prices will be fixed for 18 months and customers who have subscribed for at least three months could switch to another TalkTalk tariff if it offered better value.

The company has also copied Vodafone in scrapping line rental charges.

It claimed that half of its customer base stood to pay less than they currently do.

To begin with, subscribers choose from two speed packages of either up to 17MBps or up to 38MBps.

On top of this, customers can then choose to add telephony, online security and TV services.

[Read more: TalkTalk unveils subscription-free film and TV service]

TalkTalk said the changes had been made after the most extensive customer research in the company’s history revealed the “fury” subscribers felt about market-leading deals being reserved for new customers.

“Members of the public felt loyalty was ‘punished, rather than rewarded’,” the company said.

Tristia Harrison, TalkTalk’s Consumer Managing Director, said: “TalkTalk is changing. Nothing matters more to us than our customers and doing right by them is the right thing for our business.

“We’ve listened hard to what they’ve told us and we’re acting on it.

“People are fed up of confusing packages and loud advertising, they’re frustrated with deals which shoot up mid contract, and they hate seeing the best deals saved for new customers.

"TalkTalk entered the market as a challenger, and we’ve always saved customers money.

“But today’s changes are about more than that. We know this is an essential service that really matters to people, so it needs to be simple, affordable, reliable and fair.

“We’re determined to be the provider that makes things simple, tells the truth and most of all rewards loyalty.”

Along with Sky and Vodafone, TalkTalk has spent most of the summer criticising BT and demanding Ofcom make Openreach into a separate company.

TalkTalk saw revenues slip 0.4 percent in the three months to July as it lost 9,000 broadband and 23,000 TV customers.

More News

Nokia CEO “cautiously optimistic” as business improves in first quarter Nokia CEO “cautiously optimistic” as business improves in first quarter Nokia CEO Rajeev Suri said he was cautiously optimistic about the year ahead as he unveiled improving Q1 financials. More detail
Orange CEO says strategy is bearing fruit as he unveils Q1 figures Orange CEO says strategy is bearing fruit as he unveils Q1 figures Orange continued to improve its financial performance in the first quarter as sales and earnings rose. More detail
Vodafone and Proximus extend Belgium, Luxembourg agreement to 2022 Vodafone and Proximus extend Belgium, Luxembourg agreement to 2022 Vodafone and Proximus have renewed a strategic partnership that will see the two operators continue to offer joint products and services in Belgium and Luxembourg. More detail
Telia lowers Uzbek fine expectations, finally sells Tcell, as it reports Q1 numbers Telia lowers Uzbek fine expectations, finally sells Tcell, as it reports Q1 numbers Telia has said it hopes to pay less than anticipated for alleged corruption in Uzbekistan, as it finally sold off its opco in Tajikistan. More detail
KPN sees wholesale problems add to its business woes in Q1 KPN sees wholesale problems add to its business woes in Q1 KPN’s wholesale arm registered a double-digit decline in sales in the first three months of the year, although the operator made headway on improving its profits. More detail
    

@eurocomms