eir appoints new marketing director as part of reshuffle

eir, marketing

Ireland’s eir has gone shopping for a new marketing chief at Tesco as it undertakes an organisational restructure.

Henry Dummer, who has also previously worked for Diageo, Mars and GlaxoSmithKline, will become the operator’s new Group Marketing Director at the end of November.

The former Marketing Director of Tesco Ireland will head up a new centralised marketing function that covers the consumer, small business and large business segments, eir said.

Richard Moat, CEO of eir, commented: "Henry brings a wealth of marketing experience in the retail sector both here in Ireland and internationally, and we are delighted he is joining us."

The operator has also rejigged four of its business units.

The Small Business segment will be integrated into the Consumer division and will be led by Jon Florsheim, who has been appointed as Chief Commercial Officer.

Florsheim had led the Consumer business unit since 2014.

The company said the moved enabled Bill Archer, Managing Director of eir Business, to focus on large enterprises and government.

Finally, eir has brought its network and wholesale divisions together in a unit called open eir.

Carolan Lennon has been appointed to the newly created role of Managing Director open eir.

Moat said: “The decision to realign the Small Business segment with our Consumer segment allows us to put greater focus on our customers, improve our customer service, simplify our structures and consolidate two segments with clear synergies.

“We are bringing together our Wholesale and Network divisions and remain focused on delivering high-speed broadband and data services across rural Ireland.

“As demand for these new services continues to grow, the transition from legacy networks towards our next generation networks will accelerate.”

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