MTS’ Vasyl Latsanych crowned CMO of the Year 2016

European Communications’ CMO of the Year 2016 is Vasyl Latsanych of Russia-based operator MTS.

The award was announced last night (13 October) at an event in London that was attended by CMOs from telcos across Europe.

Latsanych, who has been in charge of MTS' marketing strategy for five years, was chosen as this year's winner by an independent panel of judges.

Nominees were judged against five key criteria: how they have improved their company's brand and customer experience, grown the subscriber base, introduced new products and services, and boosted the top and bottom line.

Latsanych impressed the judges with his transformation of MTS' customer experience, by pushing the marketing team to play a leading role in the company's ongoing LTE rollout, launching a series of digital services and helping to grow revenues on a consistent basis.

Marc Smith, Editor of European Communications and one of the judges, said: "Vasyl Latsanych is a worthy winner of our third CMO of the Year award.

"He ticked all the boxes that the judges were looking for as marketing becomes an ever more important discipline within operators.

"As a member of the MTS management board, Latsanych ensures marketing is a key part of the company's decision making process and overall strategy."

Latsanych said: “I am delighted to receive this award, which is a tribute to everyone at MTS.

"We have transformed the customer experience in the Russian market through our innovative approach to client feedback, including the crowdsourcing of user reviews and interactive mapping of the customer journey.

"This has reinforced the success of our rebranding campaign, increasing our attractiveness to a younger demographic, while maintaining our leadership status among the wider public.”

Latsanych follows Telenor Denmark's Lars Thomsen and Proximus' Ariane Marchant in winning the European Communications CMO of the Year award.

More News

Telefónica partners with Subex to offer fraud management service Telefónica partners with Subex to offer fraud management service Telefónica’s cyber security unit ElevenPaths has signed up Subex to help it offer a new fraud management as a service (FMaas) solution. More detail
Vodafone CEO trials consumer IoT offering ahead of launch later this year Vodafone CEO trials consumer IoT offering ahead of launch later this year Vodafone has committed to launching a consumer IoT offering after the summer, with the solution being personally trialled by the Group's CEO. More detail
Telia to cut 850 jobs as it registers Q2 loss Telia to cut 850 jobs as it registers Q2 loss Telia’s CEO has promised "vital" job cuts in Sweden as the operator plunged into the red in the second quarter. More detail
Tele2 ups EBITDA guidance as Q2 profits, sales increase Tele2 ups EBITDA guidance as Q2 profits, sales increase Tele2 has raised its full-year EBITDA guidance as 2017 continues to be a profitable year for the operator. More detail
VEON rolls out mobile internet platform to four new markets VEON rolls out mobile internet platform to four new markets VEON has launched the latest version of its mobile internet platform in four new markets, as it continues its reinvention as a digital services company. More detail
    

@eurocomms