Telefónica has launched a new business unit that brings together a range of big data services it sells to the enterprise market.

Called LUCA, the division will offer three types of services to businesses across the Spain-based operator’s global footprint.

Business insights sees anonymous, aggregated data from Telefónica's networks, including its location-based Smart Steps technology, made available to customers.

Analytical and external consultancy services will be provided by Synergic Partners, which Telefónica acquired in 2015.

Finally, a big data as a service offering will enable businesses to use Telefónica’s cloud infrastructure to analyse their own data.

LUCA will be led by Elena Gil, Telefónica’s existing Director of Big Data for the B2B market.

The operator said different business units in different countries will take LUCA to market.

Chema Alonso, Chief Data Officer at Telefónica, commented: “Data is a critical asset for the future of Telefónica and any organisation.

“With Telefónica's fundamental promise to always maintain privacy, security and the transparent use of the data we want to help our clients understand its full potential.

“Big data has helped us at Telefónica, and we strongly believe it will help our clients in decision-making, more efficient resource management and in returning the benefits of this wealth of information not only to their clients and direct users, but also to society."

According to European Communications’ recent survey, operators are targeting a wide range of verticals as they bid to sell data about their customers.

The retail segment was the most popular vertical, followed by advertising and automotive.
Read more
Telefónica takes leap of faith as Smart Steps heads to China
http://eurocomms.com/features/analysis/11268-china-unicom-wouldn-t-have-been-my-first-choice-says-telefonica-big-data-monetisation-chief

More News

KPN vows to sharpen up business offer as operating profit jumps KPN vows to sharpen up business offer as operating profit jumps KPN CEO Eelco Blok has vowed to improve customer satisfaction in its Business arm, as the operator shrugged off faster declining sales to report an increase in operating profit of 13 percent. More detail
Telefónica sees sunny skies ahead as shift to high-value customers bears fruit Telefónica sees sunny skies ahead as shift to high-value customers bears fruit Telefónica has revised its sales outlook for the year ahead as operating income increased by 6.1 percent. More detail
Nokia revises 2017 outlook but Apple deal brings cheer to CEO Suri Nokia revises 2017 outlook but Apple deal brings cheer to CEO Suri Nokia CEO Rajeev Suri has warned of a more difficult 2017 than expected, as the Finnish vendor reported a surge in profits off the back of a patent deal with Apple. More detail
Orange reports bonhomie at home as sales growth continues Orange reports bonhomie at home as sales growth continues Orange has returned to growth in France for the first time in almost a decade as sales made further headway in 2017. More detail
Telefónica appoints new COO as CIO Phil Jordan departs Telefónica appoints new COO as CIO Phil Jordan departs Ángel Vilá Boix has been appointed as Chief Operating Officer (COO) of Telefónica, as part of an organisational restructure that will see CIO Phil Jordan leave the business. More detail
    

@eurocomms