Mobile trumps desktop internet usage for the first time, gives telcos opportunities, challenges

mobile, tablet, internet

Global internet usage on mobile and tablet devices has exceeded usage on desktop computers for the first time, according to new research, providing both challenges and opportunities for telcos.

Based on a review of 15 billion monthly page views to 2.5 million websites, web analytics firm StatCounter said mobile and tablet devices accounted for 51.3 percent of internet usage worldwide in October, compared with 48.7 percent on desktop devices.

Internet usage from mobile and tablet devices stands at over 63 percent in Africa and over 64 percent in Asia.

In Nigeria, for example, almost 84 percent of internet usage is on mobile and tablet devices.

Desktop-based internet usage still dominates mature markets like the UK and US, however, with 55.6 percent and 58 percent shares of total browsing, respectively.

In Europe as a whole, over 64 percent of usage comes from desktop devices.

Aodhan Cullen, CEO at StatCounter, said: "Even in developed markets such as UK and many European countries where desktop internet usage is still ahead, the trend is towards increased mobile and tablet usage.

"This will place increased pressures on carriers and mobile providers as users demand and expect high quality mobile internet access.

"It also provides opportunities for telcos offering Wi-Fi services to hospitality, retail and other customers."

Cullen added that the data underlined the importance for all businesses to optimise their web pages for mobile devices, especially as Google favours mobile-friendly websites in its mobile search results.

 

More News

Telcos urge EU to align new privacy rules with GDPR Telcos urge EU to align new privacy rules with GDPR Proposed EU rules to govern consumer data use in the electronic communications industry could hamper innovation and economic growth in the sector, according to ETNO and the GSMA. More detail
Orange Business Services hails new deal with Dubai tech unicorn Orange Business Services hails new deal with Dubai tech unicorn Orange’s enterprise arm will supply networking and contact centre services to Dubai-based ride-hailing company Careem after winning a three-year contract. More detail
Cisco looks to re-code enterprise networks with DNA upgrade Cisco looks to re-code enterprise networks with DNA upgrade Cisco has added new features to its enterprise IT network solution that use the likes of analytics and machine learning to boost productivity and improve security. More detail
Ericsson sells power modules business to Flex Ericsson sells power modules business to Flex Ericsson is selling its power modules arm to electronics manufacturer Flex as it looks to improve profitability and focus on core areas. More detail
Swisscom enterprise chief departs to seek new challenge Swisscom enterprise chief departs to seek new challenge The head of Swisscom’s enterprise arm is leaving the operator after a 17-year career. More detail
    

@eurocomms