‪Britons quick to download apps, quicker to dismiss them, survey finds‬

‪Publicis‬, apps

‪The average Briton has 27 apps on their phone, according to a new survey, but only uses six of them on a daily basis.‬

The study by Publicis Media polled 2,000 people in UK.‬

It found that, on average, Brits download two apps a month, but one in five are deleted after just one use.‬

Twenty six percent of respondents said they had deleted an app on the same day they got it.‬

When asked why, the most common reasons given were that the app was not relevant, did not help the user or was no longer needed.‬

Over the course of their lives, the average UK adult will download 1,512 apps but just 29 percent of the population is willing to pay.‬

Social media (54 percent) and banking/finance (44 percent) are the most useful apps, according to women, while 45 percent of men chose sport apps.‬

Scott Curtis, who leads Publicis Media’s mobile team in the UK, said: “Apps have only been around for a relatively short time but they have absolutely transformed the way we live our lives.‬

“And, it’s staggering to think how many the average person will download in their lifetime. ‬

“However, our research has also highlighted that many don’t stand the test of time, with a quarter of apps deleted on the day of download.‬

“Any brand or company looking to develop an app must understand that launching it is only the beginning of the journey – apps must be engaging, useful and at all times relevant or face becoming quickly obsolete.”‬

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