Liberty Global is to deploy a new platform across its pan-European operations in a bid to provide customers with a personal digital identity.
The operator has selected UXP Systems’ User Lifecycle Management solution for the task.
The platform, which sits on top of existing customer management or billing infrastructure, offers a range of services including support for multiple engagement and user access models.
Veenod Kurup, Managing Director & Group CIO at Liberty Global, said: “We know that today’s users want to engage with us digitally, on their own terms, at a personal level.
“With ULM in place, we will be able to provide our users with a seamless experience across multiple Liberty Global services and enable user-based privacy management, all while increasing our ability to rapidly bring new services to market.”
Mark Mortensen, Research Director and Practice Leader at Analysys Mason, added: “We are seeing more projects like this emerge where operators are focusing on the end-to-end lifecycle of every individual user who consumes a service so they can deliver a more competitive user experience.
“This approach, centered around digital identity, will be critical for service providers as they plan for the digital future.”
Earlier this week, Liberty-owned Virgin Media announced plans to zero rate WhatsApp and Facebook on its new 4G network in the UK.
“Operators have a tremendous opportunity to transform the experience via digital IDs,” said Ash Kumar, VP of Global Sales at UXP Systems.
“They can enable frictionless journeys for users to navigate within and between service offerings, securely delegating access to other members in the household and creating new paradigms to engage with guest and trial users.”
Vodafone chose to implement UXP’s MINT Digital Experience Engine earlier this year.
Liberty and Vodafone are set to unveil a joint venture in the Netherlands next year.