Smart heating tech is most likely to tempt sceptical UK consumers, survey finds

smart home, connected home

A majority of UK consumers are unlikely to purchase connected home technology over the next five years, according to new figures, but those that do are most likely to choose a smart heating service.

 

An EY poll of 2,500 households also revealed less than one in five (19 percent) are likely to purchase or use connected home technology over the next five years.

 

Over a quarter (26 percent) of households said it was likely they would buy a smart heating service by 2021, while 53 percent said it was unlikely.

Smart lighting (23 percent likely, 57 percent unlikely), connected cars (18 percent likely, 61 percent unlikely) and smart watches (18 percent likely, 66 percent unlikely), proved to be the next most popular services.

However, over half of “young, affluent and tech-savvy” consumers said they were likely to use or buy smart heating in the next five years.

The findings come as telcos struggle to convince consumers of the benefits of the connected home.

When O2 UK unveiled its smart home service last September, a survey it commissioned found that just five percent of consumers planned to install smart technology and another 15 percent said they did not understand what smart home tech was.

Adrian Baschnonga, EY Lead Telecommunications Analyst, said: “While ‘connected’ lifestyles are very much the norm, the majority of consumers have yet to be convinced of the value of smart home products.

“Awareness levels remain low, and a fragmented market of competing solutions is hindering the development of simple offerings that resonate with households.”

He added: “The smart home is at an early stage of growth.

“Improved dialogue with customers is essential if service providers are to translate interest from early adopters into mass market demand.

“Rethinking approaches to packaging, pricing and product installation can all help create a more convenient experience that will widen the appeal of smart home technology in the long-term.”

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