Growth at Huawei’s consumer arm set to slip

Huawei, smartphone

Huawei’s consumer arm has said it expects to achieve revenue growth of 42 percent year-on-year for 2016, which is down from 73 percent in the preceding 12 months.

The China-based vendor’s phone, tablet and wearables division (CBG) is forecasting sales of CNY178 billion (€24.3 billion) for the last financial year, versus CNY129 billion (€17.6 billion) in 2015.

Richard Yu, CEO of Huawei CBG, said his business was “still growing at an industry-leading pace” despite “tough market conditions”.

Citing figures from research house IDC, Huawei said it shipped 139 million smartphones last year, which represented growth of 29 percent versus 0.6 percent overall market growth.

Overseas smartphone shipments “roughly equalled” shipments in China, while mid to high-end handset shipments rose to 36 percent of overall shipments.

Citing GfK figures, it said its market share exceeded 15 percent in North-east Europe and 10 percent in Western Europe.

Further, it said its P9 and P9 Plus devices were the first to break through the 10 million sales barrier.

At this week’s CES technology show in Las Vegas, Huawei announced that the Mate 9 device would launch in the US with Amazon’s interactive voice service Alexa and Google’s VR service Daydream.

Meanwhile, shipments of tablets increased 90 percent to more than 10 million.

Yu promised changes to improve the business’s performance this year.

He said: “In 2017, we will strengthen our supply chain, channels, R&D, services and several other areas required to help us streamline our operations, improve the efficiency of our decision-making and implementation, drive our internationalization strategy and proactively develop future capacity.”

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