Three has selected Matrixx Software to help it launch new offerings around content, transport and lifestyle in three European countries.
The US-based vendor’s platform, which processes transactions in real-time and gives customers greater control of what they consume, will be rolled out across Three’s opcos in Denmark, Sweden and the UK.
Three also plans to create new digital sales channels “to derive greater operational economies of scale and reduce the costs associated with serving customers through contact centres and retail outlets,” according to a statement.
Susan Buttsworth, CEO at Three Solutions, said: “Three’s operations in Europe will be transformed into digital service leaders, reinventing the customer experience while benefiting from the market-changing economics of digital.”
Earlier this month, Three UK acquired UK Broadband Ltd for £250 million to add a home broadband service and new spectrum to its mobile-only offering.
Dave Labuda, Founder, CEO and CTO, MATRIXX Software, commented: “Once mobile operators make the decision to become digital service providers, they need a partner to get them there rapidly so they can start profiting in this dynamic new market from day one.
“This is the future of the mobile industry, and we’re very proud to champion Three’s vision and objectives.”
Other customers who have signed up to use Matrixx tech include the UK’s iD Mobile, Swisscom, Vodafone New Zealand.