BT pays €1.2 billion to renew European football rights

BT

BT has stumped up another €1.2 billion to secure exclusive rights for European football until the end of the 2020/21 season.

The new deal covers the three seasons from 2018/19, with BT paying €1.2 million than it did in 2013 when it entered the market for the first time.

The UK-based operator will show all UEFA Champions League and UEFA Europa League football matches on its BT Sport channels, plus in-match clips of both competitions, weekly highlights, UEFA’s magazine show, and both finals available for free on social media.

Noting that EE had been acquired since the last rights were purchased, BT said it was “in a strong position” to monetise its investment through “subscription, wholesale, commercial, and advertising revenues”.

BT’s Consumer division saw revenues grow four percent to €1.3 billion in the three months to December.

John Petter, Consumer CEO at BT, said: “We are delighted to have renewed these rights.

“The UEFA Champions League and UEFA Europa League are two of the best competitions in the world and we would like to thank UEFA for choosing us as their exclusive broadcast partner in the UK.

“The UEFA Champions League is due to get even stronger and we are delighted that fans will be able to enjoy two live matches a night for the first time.”

The news is another blow to BT rival Sky.

CCS Insight analyst Paolo Pescatore said: “This was a must win rights auction for BT and it means that it is here to compete with Sky for the long haul.

“Last time round, BT was a challenger but now it has grown to be a strong player in sports TV rights.”

However, the analyst said there were “ongoing concerns” about whether the increased cost of the rights would be passed onto consumers.

More News

Bouygues Telecom aims high in bid to boost FTTH subscriber base Bouygues Telecom aims high in bid to boost FTTH subscriber base Bouygues Telecom has signed a deal to start providing a FTTH service in partnership with Altitude Infrastructure. More detail
Telekom Austria makes first investment in startup from its own incubator Telekom Austria makes first investment in startup from its own incubator Telekom Austria has made its first investment in a company fostered by its start-up program. More detail
Virgin Media hands control of revenue management to Netcracker Virgin Media hands control of revenue management to Netcracker Virgin Media has signed a managed services deal with Netcracker as it looks to overhaul its BSS. More detail
Deutsche Telekom sends execs back to school to boost digital leadership Deutsche Telekom sends execs back to school to boost digital leadership Deutsche Telekom has teamed up with an American business school to improve the digital skills of its managers. More detail
Ireland’s SIRO launches free gigabit internet service for businesses Ireland’s SIRO launches free gigabit internet service for businesses FTTB provider SIRO is offering free gigabit connectivity to businesses in Ireland as part of a new initiative to boost competitiveness outside the country’s big cities. More detail
    

@eurocomms