Iliad continues stellar growth in France ahead of launch in Italy

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Iliad said growth in the volume of mobile traffic on its own network pushed up profits in 2016, as its latest financials delivered more impressive figures.

The France-based operator’s total subscriber base rose by 1.3 million to 19.1 million during the year.

Five years after launch, the number of mobile customers has reached 12.7 million, of which 5.9 million are signed up to 4G services, after growing by one million in 2016.

The operator’s broadband customer base hit 6.4 million, up from 6.1 million 12 months ago, with 310,000 taking FTTH services.

The company’s share of France’s mobile market now stands at 18 percent, while its share of the broadband market reached 24 percent.

Iliad said it had surpassed rival SFR to become the second largest broadband provider.

The growth in subscribers pushed revenues up seven percent to €4.7 billion, with mobile sales growing at 11.7 percent and fixed at 3.6 percent.

Iliad pointed to the launch of a new TV offer in September, which included 25 exclusive channels, for the uplift in broadband revenues.

It said customers continue to be attracted by its mobile offer of 50GB of data for €19.99 a month.

EBITDA rose 12.5 percent to €1.7 billion, while profit for the period jumped by over 20 percent to €403 million.

The company pointed to a faster pace of network rollout out in the year, which helped it to carry more mobile traffic on its own infrastructure.

Attention now turns to Italy, where Iliad is set to launch a mobile service following the European Commission’s approval of the joint venture between the Italian subsidiaries of CK Hutchison and VimpelCom.

Ilaid said it expected to “implement an efficient cost model in view of achieving balanced EBITDA with a market share of less than 10 percent” in Italy.

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