Altice pens multi-country Netflix deal

Altice, netflix

Altice has signed a multi-year deal with Netflix as it adds to its burgeoning content offering.

The operator’s opco in France will be the first territory to distribute Netflix tomorrow (13 June), with Portugal, Israel and Dominican Republic set to launch the streaming service before the end of the year.

Financial details of the deal were not disclosed.

Michel Combes, Altice CEO, said: “We are thrilled to launch our global partnership with Netflix.

“Our content-centric experience strategy is to expand our commitment to provide the best content to our customers combining Netflix service into Altice customer's life is making both more attractive.”

The deal is the latest in a long line of moves that Altice has made in the content space over the past 18 months.

This year alone it has acquired European football rights, launched a cooking channel in partnership with Jamie Oliver and struck deals to distribute content from NBCUniversal International and Discovery Communications.

[Read more: New ruling means EU citizens can consume digital services across borders]

Altice joins Telenor, which signed up in March, in announcing a multi-country deal with Netflix.

The House of Cards producer said in April that it plans to spend over $1 billion on marketing this year as it looks to boost subscriber numbers.

The US company made the announcement as it revealed its international business registered a profit for the first time on the back of revenues that hit the $1 billion mark.

Reed Hastings, Netflix CEO, said: “With this global partnership and thanks to more than 1,000 hours of new original Netflix content slated for 2017, Altice's customers will be able to seamlessly access and enjoy all the best entertainment in one place.”

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