Deutsche Telekom to refocus around four key strategic areas

Deutsche Telekom CEO René Obermann has said the operator will “renew” itself as it attempts to drive growth in the next two years.

Speaking at a shareholders' meeting on Thursday, Obermann said the Germany-based company would focus on four strategic action areas: integrated networks for the gigabit society; innovation through collaboration; secure cloud solutions; and “delighting” customers.

A mixture of intensifying cooperation with external partners and in-house development would drive this vision through, the operator added in a statement.

DT lost its crown as Europe’s biggest operator by revenue in 2011 to Telefonica. Earlier this month, it revealed Q1 profits fell a further 1.1 percent.

“The world and, in particular, our industry have moved forward over the last two years, so we are emphasizing certain aspects of our strategy and integrating new ideas to take account of this," said Obermann.

"We need to fight for each and every customer in our core business. Processes need to be streamlined so that DT remains competitive."

DT estimates it will generate €29 billion from the mobile internet, the Connected Home, Internet services for consumers, external revenue of T-Systems and intelligent networks “in the years ahead”.

This is double the amount it made from these areas in 2009.

Obermann added that new, innovative services would be accorded the time they need for their development. 

More News

EE teams up with Apple Music to tempt UK mobile customers EE teams up with Apple Music to tempt UK mobile customers EE is to offer Apple Music to its subscribers as it launches the latest salvo in the bid for leadership of the UK’s mobile market. More detail
Whatsapp updates T&Cs as it prepares to open up to enterprise market Whatsapp updates T&Cs as it prepares to open up to enterprise market Whatsapp has updated its terms of service and privacy policy as it looks to make good on a promise to give the enterprise market access to its customer base. More detail
Cisco Jasper wins Taiwan Mobile enterprise IoT deal Cisco Jasper wins Taiwan Mobile enterprise IoT deal Cisco Jasper has won a deal to supply Taiwan Mobile with its Control Centre platform. More detail
Public cloud spending to double by 2020, report finds Public cloud spending to double by 2020, report finds Revenue from public cloud services will reach over $195 billion in 2020, more than doubling the current market size, according to new research. More detail
Swantee finds growth hard to come by at Sunrise Swantee finds growth hard to come by at Sunrise New Sunrise CEO Olaf Swantee said there was “more to be done” as the Swiss operator saw sales and profits continue to decline in the second quarter. More detail
    

@eurocomms