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Subex Azure announces new brand identity for its integrated suite of revenue maximization solutions
Subex Azure, a leading vendor of revenue maximization solutions for telecom operators, today unveiled the new identity for its integrated suite of software solutions. Subex Azure has named its solution suite as Rocware. The six solutions that form the Rocware suite have also been re-branded to reinforce the global nature of the company’s business. This initiative represents a significant milestone in the company’s effort to integrate overlapping solution offerings following its acquisition of Azure Solutions Ltd. in June 2006 and aims to reinforce customer confidence in these ongoing efforts.
Sanjeev Gadre, Senior Director, Marketing, said “This announcement comes at a time when we seek to address a robust, global marketplace for revenue maximization solutions. The new brand identity clearly articulates our compelling vision of the Revenue Operations Center”.
“The company’s sales force and business partners will undergo extensive training to understand the value and strength of the new names and our customers can expect continued expertise, stability, quality and support from Subex Azure, wherever in the world they may be” added Sanjeev.
Subex Azure recognises that telecom operators will establish, in the near future, a strategically important Revenue Operations Center (ROC). The company would like to position its solution suite as the software heart that powers the ROC. With this as the central thought, Subex Azure chose the name Rocware for its solution suite.
To reinforce the global nature of the company’s business, the names chosen for individual solutions that form the suite are terms from some of the world’s classical languages. The terms chosen reinforce individual product’s emotive functional appeal, for example, the Revenue Assurance System will now be known as Moneta which is a Latin term for money. The look and feel of the logos has been chosen to communicate 'technology and modernity'.
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