European Communications

Last update01:25:18 PM

Customer experience

European Communications is undertaking a customer experience survey to assess the views of senior telco managers around the world.

This survey has now closed and results will be available in the Q1 issue of European Communications.

As network operators continue theirevolution to being fully customer facing organisations, there is still debate around what customer experience actually means from a telco perspective, how it should be implemented and who should lead it.

The survey will: assess how customer experience is defined; get a view on how well telecoms is performing as an industry; reveal who is leading the customer experience agenda; and discover which levers are most important to deliver a best-in-class service.

The full results, including comment from leading analysts, will appear in the Q1 2012 issue of European Communications magazine – out in February 2012.

All European Communications quarterly surveys are anonymous and take just a few minutes to complete.