Mobile commerce

12 November 2008 11:46

MMA study finds increase in mobile marketing receptiveness and adoption

The Mobile Marketing Association has today released its Annual Mobile Attitude and Usage Study, conducted with research partner Synovate. With the objective of helping brands and advertisers understand the habits of mobile users, the study is said to provide insights

15 July 2008 13:19

Market is ready to make money mobile, says IMS Research

The time is right for services such as banking, money transfers and on-line payments to make the move to mobile handsets and services, claims IMS Research in a new report.  Improved coverage, greater uptake of feature phones and

02 July 2008 10:33

Mobile payment transaction values for digital and physical goods to exceed $300bn globally within five years, claims new research

A new analysis of the mobile payments opportunity forecasts that the gross transaction value of payments made via mobile phone for digital goods (such as music, tickets and games) and physical goods (typically gifts and books) will exceed