Telefónica has revealed its new artificial intelligence-based approach to customer service is a way of moving beyond traditional KPIs to better reflect user experience.
Orange CEO Stéphane Richard took to the stage at yesterday's Hello show to try and underline more than ever that the telco was looking beyond telecoms in its ambition to provide services as a digital, user-focused company.
FTTH is redefining how Proximus is selling services to enterprises, its CTO says, as the Belgium-based operator embarks on a decade-long deployment of the technology.
It is almost a year since Aleks Habdank took over as head of TalkTalk TV, and with a number of key strategic decisions made the exec is looking to crank up the number of subscribers at the UK-based operator.
Deutsche Telekom signed up 100,000 new customers for its smart home service last year, its VP of Connected Home has revealed, largely thanks to the efforts of its marketing department.
Ericsson’s new CEO is “drinking through a firehose”, while Cisco’s CEO admitted employees are working “round the clock” to make the two vendors’ nascent partnership a success, discussions at Mobile World Congress have revealed.
Vivendi-owned mobile-first TV and video service Studio+ has lofty goals.
Carl Grivner wants to take Colt back to the future and says he'd like Clint Eastwood to play him in a film.
Any incoming Ericsson CEO would face a challenging task restoring the struggling vendor to health.
'Tis the season for predictions for the year ahead, so the team has picked through the multitude of forecasts that have come into European Communications and chosen some of the most pertinent.
Connected cars, smart homes and cities, privacy issues and how to hack a doll all feature in videos from the European Communications/Mobile Europe IoT Conference, which are now available to view.
One of the inherent challenges in any major transformation initiative is that its scope is likely to be huge and the change radical (if it wasn’t, it wouldn’t be a transformation).
Vodafone claims BT has profited to the tune of £1.1 billion as the UK telecoms industry began to respond to Ofcom’s push to legally separate Openreach from its parent.
Proximus’ new MyAnalytics portal will not generate huge revenues, the company’s Head of Enterprise Innovation has said, and will instead serve as a gateway to sell more traditional telecoms services to businesses.
Telia Company’s past continues to haunt it.
The UK telecoms industry has reacted positively to the government’s pledge to support the rollout of fibre to the premise broadband.
Telefónica is to create a personal data bank for each of its 350 million customers to store, manage and sell their own data.
Vodafone is betting that it knows enough about its SME customers to sell them a set of curated apps.
European Communications’ CMO of the Year 2016, Vasyl Latsanych of MTS, says marketers should look beyond telecoms services and prepare to become future CEOs.
Introducing a hunter instinct and the art of storytelling were two topics that Chief Marketing Officers were keen to talk about at European Communications’ CMO of the Year award 2016.
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