Netflix is to spend over $1 billion on marketing this year as it looks to boost subscriber numbers.
Telekom Austria Group (TAG) is rebranding its Slovenian subsidiary as it seeks to hit growth and efficiency targets.
Consumers have a stronger emotional connection to brands when using voice technology, according to a new report.
Telefónica’s Movistar brand is partnering with Spanish football club Real Madrid as part of a wider effort to improve customer experience.
VimpelCom said it is fighting back against “Silicon Valley upstarts” by reinventing itself as global tech company VEON providing a “revolutionary internet mobile platform” to hundreds of millions of customers.
Deutsche Telekom has again been ranked as Europe’s most valuable telco brand, as Brexit hit the performance of UK-based operators.
Nokia’s Chief Marketing Officer has said the company must perform this year as the vendor marks the first anniversary of its merger with Alcatel Lucent.
Deutsche Telekom is collaborating with nightclubs in Germany to launch a series of events targetting millennials.
Orange has retired the Méditel brand in Morocco as it continues to make the group name prevalent across its global operations.
Millennials have fragmented digital identities and refuse to be sold to, according to a new report that warned brands have a big job on their hands to keep up with this key demographic.
Sky Mobile will launch with a promise that customers can keep unused data for up to three years as it looks to differentiate itself in the UK’s crowded market.
European Communications’ CMO of the Year 2016, Vasyl Latsanych of MTS, says marketers should look beyond telecoms services and prepare to become future CEOs.
Introducing a hunter instinct and the art of storytelling were two topics that Chief Marketing Officers were keen to talk about at European Communications’ CMO of the Year award 2016.
O2 UK will continue to sponsor rugby in England after extending its partnership with the Rugby Football Union for another five years.
European Communications’ CMO of the Year 2016 is Vasyl Latsanych of Russia-based operator MTS.
Ireland’s eir has gone shopping for a new marketing chief at Tesco as it undertakes an organisational restructure.
Olaf Swantee is not shy about painting himself and the EE story as audacious and innovative, but admits his success in the "much missed" UK market was down to a network engineer.
HMD Global, the newly formed company looking to relaunch the Nokia smartphone brand, has appointed Nokia veteran Pekka Rantala as its Chief Marketing Officer.
Turkcell, Tele2 and the FTTH Council Europe have all unveiled new senior managers, while the former Chairman of Proximus has passed away.
MVNO Lebara has teamed up with Uber to offer customers money off the taxi service.
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