By David Peters, Founder and CEO, Emagine International
O2 UK has unveiled a new brand strategy that aims to position the operator as more than just a network.
The search for European Communications’ CMO of the Year 2016 is underway.
Orange’s Head of Global Sponsorships says she trusts crisis-hit Uefa as the company unveiled its strategy for the Euro 2016 football championships.
Mobinil has been rebranded as Orange Egypt as the French incumbent looks to boost the performance of its largest market.
The joint start-up incubator formed late last year by the innovation arms of European operators Deutsche Telekom, Orange and Telefónica, and Singapore-based SingTel, has been rebranded as Go Ignite.
Deutsche Telekom has once again been ranked as Europe’s most valuable telco brand.
Hans-Christian Schwingen, the man responsible for turning the Deutsche Telekom brand into the most valuable in Europe, was Head of Marketing at Audi when headhunters working on behalf of DT first came knocking a decade ago.
Belgian mobile operator Mobistar will become an Orange branded business after its Board of Directors voted to take the name of its parent company.
Denmark’s TDC has unveiled a new three-year strategy, featuring brand changes, new tech and a promise to improve customer experience.
Turkcell is rebranding its subsidiary in Ukraine as lifecell to bring it more into line with the rest of its portfolio.
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