European Communications Events

Date: Thursday 29th May 2014
Time: 9:00am – 12:30pm
Venue: Grange Hotel, St Paul's

 

Big data remains one of the hot topics in telecoms, but where does the real value lie? Is it it analysing the vast tracts of data to improve the customer experience, is it in selling aggregated, anonymised data sets to third parties to drive new revenues streams, or is it a mixture of the two?

 

Date: Tuesday 18th March 2014
Time:
9:00am - 12:30pm
Venue:
Grange St Paul's Hotel

Time to get personal

Improving customer experience continues to be at the top of operators’ to do lists, but increasingly a one-size fits all approach will not work. As customers’ usage of data increases, it’s time for operators to get much more personal with them.

Whether it’s offering customers more bespoke services based on location and preferences, responding to them online as individuals or rewarding them more appropriately for their loyalty, there remains much more that operators could and should do.

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