How telecoms can enhance their customer experience through omnichannel journeys
Seamless access to new technologies has made customers more demanding and increasingly informed. Today’s customer uses multiple sources when collecting company or product related data prior to making a purchase. Therefore, positive and consistent interaction via multiple integrated channels (including physical locations, online shops, self-service portals, social media, mobile applications, and more) has become extremely important.
New technologies provide telecom companies with numerous possibilities for engaging existing and potential clients. The effective implementation of an omnichannel strategy not only allows seamless and less costly interaction with customers but also has a significant impact on customer loyalty, churn reduction and ARPU.
An expert from Comarch discusses the role that omnichannel plays for today’s communication service providers, and how it will be changing in the near future. The webinar will show a typical omnichannel customer journey in a porting case study.
Watch and Learn:
• Which channels and actions are crucial for correctly establishing an omnichannel strategy?
• How to provide a positive customer experience across many channels.
• Why omnichannel is a must in telecommunications today, and how it can generate revenue.
• Why product catalog driven architecture and shared business processes are the key factors in omnichannel success.
Bartłomiej Kordas, Product Manager at Comarch
Marc Smith, Editor, European Communications
Marc is a journalist and editor with over 10 years experience in a wide variety of business sectors. Since helping to re-launch European Communications in 2011, he has specialised in the strategic direction of the telecoms industry, looking at how European telcos need to change if they are to prosper in this challenging yet exciting industry.
European Communications serves communications service providers and their suppliers with news, exclusive interviews and insightful features. It covers the latest developments in operator strategy, back office, networks and content and services. European Communications has been a leading voice in the telecoms sector for over 20 years.