As large and multinational businesses embrace the cloud and ever more mobile ways of working, Jan Geldmacher’s number one priority is moving Vodafone Global Enterprise up the value chain.

But as the lines between telcos and IT providers become ever more blurred – whether it’s offering similar products or coming to market as both competitors and partners – this potentially does few favours for the end customer.

“By overlapping services with IT providers we are probably confusing our customers,” confesses Geldmacher (pictured), who has been leading VGE since 2012.

“We are on a constant journey to improve and enrich our product portfolio… and [we have] a constant job to communicate this with our customers.”

The CEO describes his product portfolio as having three distinct layers. First, there are the “classic” telecoms infrastructure services, such as fixed/mobile voice and mobile data. Second, there are managed services offerings, anything from PBX environments to mobile device management.

Finally, there is a business transformation layer where VGE promises to help enterprises “become more flexible and more agile” through the provision of services such as M2M, big data and fully IP hosted environments.

The CEO says “most” Request for Proposals that VGE now receives are a combination of all three layers. M2M is perhaps the fastest growing service, while the virtualisation of call centres is “really picking up”, according to the CEO. Many large businesses are also adopting hybrid clouds, he adds.

Geldmacher says the deal VGE has signed with insurance company Aviva in July is emblematic of the type of contract he wants to be signing more regularly.

The seven-year, multi-million pound deal includes the provision of a cloud-based contact centre service as well as new tools for collaboration such as document sharing, instant messaging and conferencing services based on VGE’s unified communications (UC) suite.

Explains the CEO: “We are transforming the whole business from an old fashioned insurance company into a more digital company by betting on UC as a trigger. The aim of the contract we've signed with Aviva is create competitive advantage.”

This is an extract from a feature-length interview in the Q3 issue of European Communications, which features a special report into the enterprise market. Click here to ensure you receive your copy

More Features

Opinion: Could second brands become operators’ training ground? Opinion: Could second brands become operators’ training ground? By Jonathan Plant, Senior Marketing Manager, Openet More detail
Opinion: Cloudification is coming, but processes and culture must change Opinion: Cloudification is coming, but processes and culture must change By Santiago Madruga, VP of Communications Service Providers market, Red Hat EMEA More detail
Vodafone’s IoT head hits out at "annoying" criticisms of operator role Vodafone’s IoT head hits out at The claim that connectivity is a commodity has existed in the mobile industry for some time and has recently extended itself to the Internet of Things. More detail
Telcos bet on eSports to get down with the kids Telcos bet on eSports to get down with the kids In some circles, attempting to shrug off the image of being a bunch of crusty old network engineers by buying an eSports team would be regarded as the very definition of having a midlife crisis. More detail
Deutsche Telekom’s Head of Europe rails against “really dangerous” regulatory mindset Deutsche Telekom’s Head of Europe rails against “really dangerous” regulatory mindset Complaining about the regulatory landscape has been de rigueur in European telecoms for many a long year. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms

Other Categories in Features