Four Chief Marketing Operators are in line to win European Communications’ inaugural CMO of the Year next month.
The independent judging panel met up twice this month to draw up a long and shortlist of candidates.
From this, the judges have selected four potential winners: Michelle Hoyle from Vodafone M2M, Bartosz Dobrzyński from P4 (Play) in Poland, Vasyl Latsanych from MTS in Russia and Lars Thomsen from Telenor Denmark.
The winner will be unveiled at a gala dinner on 7 October in London. Full details plus interviews with the winner will featured online at www.eurocomms.com and in the Q4 issue of European Communications magazine.
Below, you can watch videos of the judges discussing the award, the changing role of the modern CMO, the criteria used for judging and an outline of the four potential winners.
The European Communications CMO of the Year award is supported by Amdocs.
European Communications Editor Marc Smith introduces our new CMO of the Year award
Caroline Taylor, VP Marketing and CMO at IBM Europe, discusses how the role of CMO is changing
Sarah Bentley, Managing Director of Accenture Digital, outlines the criteria the judges used for the CMO of the Year award
Andy Tiller, VP Corporate Product Marketing at AsiaInfo, discusses two of the shortlisted candidates
Peter Abraham, EVP of Econsultancy, discusses two of the shortlisted candidates
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