Telenor Denmark’s Lars Thomsen has been crowned the inaugural European Communications CMO of the Year. 

Thomsen received his award at an exclusive dinner event in London on Tuesday night.

The CMO, who has only been in post for 18 months, was praised by the judges for a number of key successes, such as drastically simplifying his operator’s product catalogue and saving the company several million euros in the process.

They also highlighted how Thomsen successfully engaged other departments to enact the simplification plan and becoming the first operator in Denmark to launch family tariffs, all while defending market share and ARPU.

The award capped a two-month process that began back in August when readers of European Communications were asked to nominate who they thought deserved the title.

An independent judging panel, including the Managing Director of Accenture Digital and the European CMOs of both Fujitsu and IBM, was then brought together to draw up the key criteria for the award, as well as a long and short list.

[Click here to watch videos of the judging process]

European Communications Editor Marc Smith commented: “It is beyond doubt that the role of Chief Marketing Officer at network operators is changing and, crucially, becoming more important.

“It mirrors how telcos themselves are evolving from providers that sell voice and basic messaging services on heavily subsidised handsets to become more data-driven, digital companies.

“The judges were unanimous in their view that Lars met the criteria that we put together and he is a worthy winner.”

Videos from the award evening, including interviews with the winner, shortlisted candidates and judges, will be available shortly.

The award was kindly supported by Amdocs and AsiaInfo.​

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