TeliaSonera’s Chief Commercial Officer Helene Barnekow said people should think differently about the company as she discussed its new strategy.

The operator has been rocked by allegations of corruption in its Eurasian businesses over the past couple of years and many of its executives have been moved on.

In a video interview with European Communications at Mobile World Congress this week, Barnekow, who joined the TeliaSonera last year, talked through the two pillars behind the strategy: exploring the core network and exploring new opportunities close to the core, such as M2M.

Previously, the operator has said it expects to achieve €100 million of revenues from the M2M by 2018.

Barnekow said joint innovation with partners was one of the keys to achieving this target, but admitted that it would not be the panacea to TeliaSonera’s financial problems.

As such, the CCO said more M&A – it has recently acquired Tele2 Norway and its operations with those of Telenor in Denmark – is “definitely a focus area”.

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