Erik Brenneis, Head of Vodafone IoT, says the sheer number of new applications shows the IoT market is really evolving this year.

The exec, who reveals his business unit is changing its name from Vodafone M2M next month in light of the changing focus of the market, is predicting “much higher” adoption rates over the next 12 months.

“I’ve never seen as wide a range of new stuff but there is not one dominant application this year as the car has been for the last couple of years,” Brenneis tells European Communications in a wide-ranging interview.

Touching on Europe’s position in the IoT versus the rest of the world – leading in some areas but behind in others – Brenneis also discusses movement in the vendor space.

He says Cisco’s acquisition of Jasper and Nokia’s plans to invest a further $350 million into finding new IoT startups shows how attractive the market is.

But he warns: “The ecosystem is getting more and more complex you need more and more partnerships.”

Brenneis also confirms that autonomous cars are “the next big thing” in the automotive sector.

You can watch the full interview below

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