Introducing a hunter instinct and the art of storytelling were two topics that Chief Marketing Officers were keen to talk about at European Communications’ CMO of the Year award 2016.

The CMOs of DNA, Sunrise, Telekom Slovenia and vipnet discussed a range of subjects at the event, which was won by Vasyl Latsanych of MTS.

Renko Jelaca, CMO of Telekom Slovenia, explained why he recently joined the telecoms industry and why he wants to introduce “a hunter instinct” into his sales and marketing teams.

At DNA in Finland, Paula Miettinen is CMO of the operator’s enterprise business unit.

She discussed why she is using storytelling to win the attention of business customers and get into a dialogue with them.

In Switzerland, Timm Degenhardt is Chief Consumer Officer at Sunrise.

He explained how marketing drives what he does and why improving the customer journey is top of his to do list.

Finally, Ivana Markovic, CMO of vipnet, Telekom Austria’s opco in Croatia, talked about why the simplifying the product portfolio and digitalising processes are two key challenges as she looks to improve customer experience.

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