Q&A

Turkcell

Ismail Butun joined Turkcell from Nestle in 2016. He discusses the importance of brand, being able to speak the language of digital and the launch of an internet-only tariff

Proximus, marketing

Olivier Crucq, who leads marketing at Proximus’ residential division, discusses millennials, Belgium’s two distinct cultures and fibre.

Vodafone, customer service

Nick Jeffery took the reins of Vodafone UK in September 2016. He talks about his first year in charge and why he hopes competitors will fear the company moving forward

Sunrise, Switzerland, Olaf Swantee

Olaf Swantee discusses his first year in charge of Switzerland’s Sunrise, including rebranding, launching quad-play and having the best mobile network

broadband, fibre, UK, brexit

Matthew Evans is CEO of the Broadband Stakeholder Group, an advisory group to the UK government. He discusses fibre technology and deployment, plus the impact of Brexit

BT

Graham Sutherland has led BT’s expanded Business and Public Sector division since it formed last year. He discusses progress to date, Brexit and future opportunities.

O2, customer experience, customer service

Mark Gait, Head of Customer Service at O2 UK, discusses waiting times, getting the basics right and what can be learned from other brands.

TM Forum, digital transformation

The newly appointed head of the TM Forum shares his thoughts on digital transformation as the industry body’s annual conference gets underway

    

@eurocomms

Other Categories in Features