Ericsson has won a five-year contract with Vodafone India to replace legacy billing services with its new pre-paid “self-service” system.

The new solution offers personalised services such as flexible refill, tariff adjustment and real time balance notifications to 75 million users – roughly half of Vodafone’s national prepaid customer base.

Customers across Uttar Pradesh, Punjab, Haryana and Himachal Pradesh, for example, will be offered personalised services based on their usage patterns, which Vodafone hopes will improve customer experience overall.

The new system will also allow convergence across payment methods and devices, as well as providing a more efficient and cost-effective service for Vodafone by establishing a single, unified system network-wide.

Last month, Vodafone reported that revenues in India surged 10.3 percent during the second quarter as data revenue growth accelerated thanks to more 3G take-up.

Chris Houghton, Head of Ericsson Region India, claimed: "Our solution creates greater monetization opportunities while simultaneously reducing the overall service activation, management and delivery costs. More importantly, it also provides Vodafone the flexibility to maintain one convergent system across all services, networks and payment methods."

The deal is part of an ongoing partnership between Vodafone and Ericsson in India. In 2010, Ericsson was chosen by the network provider to equip Mumbai, Delhi and Kolkata with its latest HSPA mobile network.

Last month, Ericsson CEO Hans Vestberg hinted India would help to return the Sweden-based vendor to revenue growth in the second half of the year.

He said: “The investment climate in India is improving following the concluded spectrum auctions and government elections held in May.”

The vendor is the market leader in real-time charging with more than 280 charging and billing customers globally.

In July, it announced the acquisition of metadata-based billing, commerce and settlement company MetraTech Corp.

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