The hosted PBX and unified communications (UC) services market is set to grow 13 percent this year as enterprises look to cloud-based solutions, according to new research.
Such solutions are forecast to become a €9 billion market by 2018, representing 62.6 million seats, with growth in every region, the Infonetics Research Business Cloud VoIP and UC Services report has found.
Interest from large enterprises in hosted VoIP services is escalating, with more companies evaluating and choosing providers. There is broad adoption in SMEs as well, the report noted.
"While sales of premises-based PBX systems have been stagnant to declining over the past few years, the market for cloud services continues to expand with businesses worldwide seeking out hosted alternatives. Hosted services seats grew more than 20 percent worldwide in 2013," said Infonetics analyst Diane Myers.
However, the competitive landscape for business services remains highly fragmented, with an increasing number of PBX and UC vendors, enterprise agents, system integrators and resellers expanding into the market along with traditional service providers.
In turn, this is creating problems for end users who are faced with a wide variety of options and inconsistent billing structures.
In an interview with European Communications, Vodafone Global Enterprise CEO Jan Geldmacher hinted at the problems operators are having in this regard.
He said: “By overlapping services with IT providers we are probably confusing our customers. We are on a constant journey to improve and enrich our product portfolio… and [we have] a constant job to communicate this with our customers.”
Have you voted for your European operator CMO of the Year? Click here to read more