Virgin Media Business has announced it is introducing virtual consultants as part of its sales process in a bid to help its staff and improve the customer experience.

The company said the web-based app provides sales and support teams with a more visual, interactive tool when speaking with potential customers.

For example, VMB’s products and services can be explained with infographics, videos and animations.

Salespeople can create tailored presentations for customers from a library of content about VMB’s portfolio. The presentation can be forwarded to the customer via email and viewed for up to 30 days after the initial conversation.

The first product being trialed is the company’s IP VPN. This will be followed in the Autumn by Ethernet VPN and MIA (Managed Internet Access).

In addition, the virtual consultant is designed to help new salespeople get up-to-speed on VMB’s portfolio.

A training mode version of the app comes with an Avatar guide that takes staff through "learning and development content" that explores products' unique selling points.

VMB said it had developed the app in partnership with digital agency Volume.

Mario Di Mascio, Executive Sales Director at Virgin Media Business, commented: “We pride ourselves on giving each of our customers the best possible products and services that are tailored to their needs.

“Now we’re taking this further and providing the most innovative tool in the telco space today so our customers can benefit from a richer, more personalised experience right from the get-go. It’s about helping customers seize the opportunities available and understand what digital tools will work best for them.”

In the three months to June, VMB saw sales increase by three percent to £152 million (€189 million).

Have you voted for your European operator CMO of the Year? Click here to read more

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms