Deutsche Telekom has refreshed its product offering and confirmed the upcoming launch of a hybrid fixed-mobile router as it looks to turn round its fortunes in its home market.
The operator has unveiled a new look for its tariffs, which will now all come under the Magenta brand and in small, medium and large packages.
A new MagentaEINS (One) range features a triple-play offer starting at €49.90 per month and a quadplay package starting at €59.85 per month.
Bundles can be personalised with individual add-on options, such as smartphones, more data volume or additional SIM cards.
Michael Hagspihl, Director of Marketing at Telekom Deutschland, commented: “Home and mobile communications are becoming one, everything from a single provider, everything in the best network – that's the target from MagentaEINS.
“Customers expect simplicity and want to be able to flexibly expand their personal bundles at any time.”
The new packages are featured in a big advertising push based around a fictional family with the tagline “The future is ONE”.
The move comes after DT revealed revenues in Germany fell 1.8 percent in the first six months of 2014, meaning revenues from T-Mobile US could soon overtake those of its home market by the end of the year.
Research from Ovum predicts that mobile telecoms revenues in Germany to fall by a compound annual growth rate of one percent between 2013 and 2018, while the country’s cable broadband market will grow by a CAGR of four percent over the same period.
With Vodafone’s acquisition of Kabel Deutschland, competition is increasing but DT stressed that there was still much to play for in a country with 22 million fixed-network connections and 40 million mobile customers.
One of its key strategic moves is the introduction of a new router that will automatically combine landline and mobile network bandwidths.
First outlined at Mobile World Congress this year, DT claimed that it would become the world’s first provider to roll out a hybrid internet connection for consumers when it launches the Speedport Hybrid router in the next few months.
The router prioritises a DSL line for data transfer and uses additional mobile bandwidth when needed.
The hybrid connection will be available across the entire country from Spring 2015 and made available for TV reception later that year.
Hagspihl commented: “Hybrid is a key component of our integrated network strategy. Our customers will automatically get the best of both worlds because Hybrid unites our outstanding fixed network with our outstanding mobile communications network. The Hybrid router automatically activates the LTE turbo to boost the fixed network bandwidth. This will significantly improve our customers’ Web experience.”
DT said it plans to introduce an LTE service with bandwidth of up to 300 Mbps this year. The first smartphones capable of these speeds will follow shortly after.
It added that it will deploy VDSL to 17.5 million households by the end of this year, up from 16 million currently. In addition, 3.5 million households will have VDSL with vectoring by the end of this year.
The announcements were made at the IFA show in Berlin, where DT also unveiled a new cloud recorder.
Customers subscribing to its TV service Entertain To Go can now record and store programmes on the cloud to watch on their mobile devices.
DT said it is the only provider in Germany to offer live TV, video on demand and access to customers’ own recorded programmes as part of an integrated mobile service.
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