Netflix has signed a deal with Bouygues Telecom for the French provider to offer the video on demand service on its set-top boxes, on the day its service went live across France.
Customers of Bouygues' Bbox Sensation and forthcoming Android TV Box will be able to access the service directly onto their televisions.
France is the first country in Netflix's expansion plans this autumn, with consumers offer the service for €7.99 per month. The video streaming service is looking to almost double its European footprint by the end of 2014. The service is set to hit Germany, Austria, Switzerland, Belgium and Luxembourg in the coming weeks. It has more than 50 million members across 40 countries.
Olivier Roussat, Chairman and CEO of Bouygues Telecom, said: "We're delighted and very proud to announce this partnership deal with the world leader in SVOD. We intend to continue enhancing our offer so that our customers can enjoy the best innovative content, whether at home or on the move."
Reed Hastings, Chairman, CEO and Co-Founder of Netflix, said: "We're very happy to announce this partnership with Bouygues Telecom in order to provide the amazing Netflix experience to its customers."
Earlier this year Strategy Analytics revealed that French customers were the most likely to stream video over a 3G or LTE network. One in three French do so, with the United States second at 30 percent. Overall, almost one in four consumers consume video over cellular networks.