Mobile payments company Boku has partnered with 02, EE and Vodafone to extend its e-money billing service to allow users to charge physical goods to their phone bill.
Boku said the reinvented system will allow users to purchase all types of e-commerce goods using the service, rather than just digital content that the current system allows for under the European Union’s Payment Services Directive.
As well as working with UK operators, the company has also revealed plans to extend its e-money service to MNOs in Europe. Boku claimed the system will be fully regulated by the Financial Conduct Authority to offer “superior levels of protection” to both consumers and merchants.
Jon Prideaux, CEO of Boku, said: “We are now entering a new era for carrier billing. Boku has re-invented carrier billing as a mainstream payment method [and] enables consumers to make purchases quickly and simply.
“Merchants who allow their customers to charge things to their phone bill sell more. Mobile Network Operators can offer an improved experience to their subscribers, with Boku bearing responsibility for the entire compliance envelope.”
Boku’s carrier billing service allows users to pay for digital goods using just their mobile phone number. The service is already in use by a number of magazine vendors to sell subscriptions and can also be used to buy bus ticket through certain partners.
02 customers can also use the service to purchase iTunes codes and charge them to their bill or from their PAYG credit.