A number of high-profile players from the communications and media industries, including Alcatel-Lucent, Korea Telecom and Telecom Italia, have formed an alliance to help facilitate the growing demands of online video streaming.
The Streaming Video Alliance (SVA) will work towards creating a new open architecture that supports the increasing requirements of both live and on-demand streaming services. Other companies involved include Cisco, Liberty Global and Fox.
The Alliance said part of its focus would be ensuring a high quality of experience across both fixed and mobile networks by improving efficiency for network and cloud-based streaming services. It will also work towards setting up a system by which QoE can be defined, measured and reported by both providers and consumers alike, in addition to creating standards for interoperability between networks.
The SVA estimated IP video traffic will form 79 percent of all consumer Internet traffic globally by 2018. Streaming video is expected to grow 13 times between 2013 and 2019.
In a statement, it said: “In light of this extraordinary demand for and shift to online video consumption, many industry members have come together to begin to foster collaboration on a new open architecture and ensure online video will continue to flourish. The hope is that companies throughout the ecosystem will join this effort to develop a multi-faceted solution that works for all elements of the ecosystem.”
In Europe, Alcatel-Lucent and Ericsson recently bolstered their video offerings with new platforms and products. Ericsson, for example, acquired Fabric Systems to enable the vendor to provide cloud and video-on-demand services.
Meanwhile, Alcatel-Lucent announced it was developing new DVR technology that would allow pay TV customers to record and store content on the cloud whilst complying with copyright restrictions.
Coping with soaring video traffic has become an increasing headache for mobile operators, with debate raging in the United States about net neutrality. While US president Barack Obama has moved to protect net neutrality, US operators have criticised the move, claiming it will halt innovation in the market.
By way of contrast, Swisscom, Sunrise and Orange last week banded together in a net neutrality pact to guarantee an open internet in Switzerland.