TalkTalk has started rolling out Netflix to its 1.2 million TV customers.
The UK company said customers with an existing Netflix subscription as well as those who pre-registered for the video on-demand service would be able to get it from today.
Every customer will get access by the end of the month.
The news follows TalkTalk’s acquisition of PAYG digital movie and TV service blinkbox from supermarket group Tesco for an undisclosed sum in cash last week.
Netflix has over 53 million members in nearly 50 countries. It launched in the UK in 2012 and arrived in France, Germany, Austria, Switzerland, Belgium and Luxembourg last year.
Although it has traditionally focused on partnering with operators that have an IPTV service - it signed a deal with TalkTalk rival Virgin Media in September 2013, for example - last year it signed a deal with mobile operator Vodafone UK.
Content is becoming increasingly important as telcos pursue triple- and quad-play strategies, coming into competition with cablecos.
Tristia Harrison, Managing Director (Consumer) at TalkTalk, commented: “Netflix is a brilliant new addition to TalkTalk TV. As Britain’s fastest growing TV service, we are on a mission to provide the best movies and hit TV shows that our customers can dip in and out of, all at a great price. Netflix complements this perfectly.”
In the six months to September 2014, TalkTalk saw revenues grow 3.3 percent to £871 million (€1.1 billion) as it made more than 300,000 TV net additions.