Bouygues Telecom is to zero-rate a TV service as Deutsche Telekom demonstrated the importance of partnerships with digital providers to its strategy.

France’s Bouygues announced on Thursday that it plans to offer customers a choice of new content from a range of digital providers.

Subscribers to its Sensation tariffs will be able to choose one of music service Spotify, gaming platform Gameloft or TV and video service CanalPlay Start from next week. Usage is unlimited with a 24-month subscription.

From March, TV from the operator’s b.tv app, which offers access to 70 over channels, will be added as a further option. Crucially, access to this service will be zero-rated unlike the other three.

In a statement, Bouygues said: “The partnerships with these major players are consistent with Bouygues Telecom’s strategy to continually enhance the customer experience by expanding plans to include the best available services and content.

[Read more: Netflix signs Bouygues deal to mark French launch]

The operator remains under severe pressure in France following the acquisition of SFR by Altice last year and the continued growth of Free.

In November, it announced plans to “reinvent itself for the benefit of customers” by ensuring existing subscribers get offered the best deals as it revealed revenues fell five percent in the first nine months of 2014.

[Read more: 1,500 jobs to go at Bouygues as it unveils “far-reaching” transformation plan]

Meanwhile, Deutsche Telekom announced that it has renewed its partnership with Evernote for another two years.

DT first signed a deal with Evernote, an app that allows users to take notes, clip webpages, snap articles and create to-do lists on their mobile, in 2013.

In a blog discussing the increasing importance of partnerships to DT, the operator’s Chief Product & Innovation Officer, Thomas Kiessling, said: “The list of companies we have been working with for many years is long.

“But how we cooperate, that has changed. We are more open and faster. We focus on our core competence - our best net - and add specific offers of the partners.”

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