Operators should expect increased demand from consumers for shared data plans that extend beyond current offerings and provide more transparency, Ericsson has warned.

According to a report from the vendor's ConsumerLab division, a sharp increase in smartphone “power users” currently using shared plans will result in demand for additional capabilities and services.

For example, 20 percent of users now expect free access to movie and TV content, alongside the ability to link it to their fixed broadband service.

Consumers also expect better app coverage and the ability to extend their plan to cover wearable devices, the report, Embracing Data Sharing, found.

[Read more: Netflix promises more telco deals as global expansion continues]

Jasmeet Singh Sethi, Senior Advisor at Ericsson ConsumerLab, said: “About one quarter of smartphone users currently on shared data plans are ‘power users’, who consume large amounts of mobile data.

“In the future, this proportion is expected to rise by 42 percent, which would equal 40 percent of all shared plan users across the six markets that we studied: Brazil, India, Japan, South Korea, the UK and the US.”

Alongside additional capability, the report also revealed customer dissatisfaction around data and billing transparency.

Forty-six percent of consumers are not satisfied with operators’ clarity when it came to billing, with a further two in five unhappy about the ability - or lack thereof - to monitor and modify data usage.

Operators need to provide “real-time transparency” around data and billing options, be clear about the costs involved and offer customers the option to manage their plans in real-time, the vendor said.

[Q&A: Simon-Kucher & Partners on the need to raise prices in telecoms]

Singh Sethi commented: “The growing number of options available is creating a high level of complexity in managing multiple subscriptions. Consumers think shared data offerings can help solve this digital connectivity conundrum.

“Consumers are ready to embrace shared data plans, but understanding consumers’ needs and expectations will help maximise consumer satisfaction.”

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms