Ericsson has unveiled a series of initiatives aimed at helping operators transform their operating models to adopt new digital services, monetise them and improve. 

The vendor’s new Telco Digital Transformation service combines consultation and systems integration with its OSS and BSS portfolios, allowing operators to converge their IT and data network assets and deliver new digital services.

Ericsson claimed the new service enabled telcos to streamline operations across multiple delivery channels, helping them deliver a consistent customer experience as well as allowing them to deploy new digital services in “near real-time” by leveraging cloud, SDN and NFV technologies.

The vendor will also provide consultation services to evaluate which services should be performed “in-house” and which can be outsourced to selected partners.

The Sweden-based company said Telecom Italia has already signed up to the new service.

Paolo Colella, Vice President and Head of Consulting and Systems Integration at Ericsson, commented: “Many operators are aware of the pressing need to transform themselves into digital telcos, but few are aware of the steps required to get there.

“Only a holistic approach that reinvents the telco operating model can ensure operators avoid major business model disruptions and realise their digital telco vision.”

Announcing the new service at a pre-Mobile World Congress event in London this week, Ericsson also unveiled an update to its media delivery solution as well as an analytics suite for operators, aimed at improving user satisfaction through targeted “closed-loop” actions.

Ericsson said its latest Media Delivery Network (MDN) service would help operators to better monetise digital content by putting them “at the core of the media delivery value chain”.

The updated MDN provides a “business enabler framework” leveraging partnerships with over 200 advertisers, opening up new commercial opportunities to telcos in content delivery and value-added services.

Ericsson said the MDN was also the first to provide virtualised services across public, private and cloud infrastructure, allowing operators to create new business models centred around media delivery.

Ove Anebygd, VP and Head of Solution Area Media at Ericsson, commented: “With video already representing 45 percent of all traffic in mobile networks, and our prediction that traffic will increase eight-fold overall by 2020, network operators need a transformative media delivery solution that allows them to turn this costly demand on their networks into sustainable business growth.

“This launch represents the first big-picture solution of its kind, tackling core industry challenges and allowing operators to bring their added value to the media delivery value chain and enable the global shift to IP delivered video.”

Meanwhile, Ericsson’s Expert Analytics 15.0 suite uses a service-level index that “continually captures” the customer experience of individual users, helping operators deliver targeted service optimisation across networks.

The vendor said the service is intended to complement Net Promoter Score and can be deployed for multiple use cases, including real-time video experience management, enterprise service level agreement, OTT application analytics and local data monetisation.

Expert Analytics 15.0 is already undergoing trials with several global operators, according to Ericsson.

Elisabetta Romano, Vice President and Head of OSS and Service Enablement at Ericsson, commented: “By pre-integrating analytics with our broad OSS and BSS portfolio, we are enabling operators to automate a wide variety of use cases, driven by analytics insights.”

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