The Global M2M Association has launched a new service for the enterprise market as a report shed light on what buyers of Internet of Things solutions are planning over the next three years.

The GMA, a joint venture between Deutsche Telekom, Orange, TeliaSonera, Telecom Italia Mobile, Bell Canada and Japan’s SoftBank, said its new Multi-Domestic Service would help businesses to capitalise on the growth of connected devices in the automotive and consumer electronics industries.

The operators said they were responding to a key challenge that multinationals offering connected products to their global customer base are faced with: how to provide a seamless and easy-to-manage localised IoT solution for end-users.

The MDS, a single consolidated M2M management platform provided by Ericsson featuring GSMA-compliant embedded SIM cards (eUICC) and a subscription management platform provided by Gemalto, is their answer.

TeliaSonera, Orange and Bell Canada have already deployed the solution.

Hans Dahlberg, Head of TeliaSonera Global M2M Services commented: "For many enterprises the race is on to provide interactive connected services, underpinning this is the need for a simple solution that provides connectivity globally.”

Matt Hatton, Founder and CEO of Machina Research, added: “The IoT presents a number of challenges for enterprises as they seek to offer a global experience while providing local flexibility on pricing for connectivity.

“This is exactly the type of initiative that we believe will simplify the process of connecting devices around the world to the benefit of both enterprises and end-users, ultimately supporting the rapid growth rates that we anticipate in the IoT market.”

The announcement was made as a study from The International M2M Council (IMC) found that buyers of IoT solutions in very diverse markets often share similar profiles.

Respondents from over 5,000 OEMs and enterprises said they expect over 14 percent of their IoT deployments to incorporate more than 250,000 connected devices in three years’ time.

Less than 20 percent of the IoT projects currently underway involve the deployment of more than 10,000 connected devices, but buyers expect that to increase to 53 percent by 2018.

The study polled IMC members in six vertical markets – energy, logistics, healthcare, retail, building & construction, and smart cities.

IMC Executive Director Keith Kreisher commented: “The uniformity between disparate vertical markets was a true revelation.

“The only market where operations didn’t dominate was retail, but you could say that sales are essentially operations in a retail environment.”​

[Read more: The IoT needs to move beyond "cartoonish" hype, says IMC chair]

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